Leadership Team
The Greening of Streaming is guided by a Steering Committee, comprised of independent consultants and industry experts united by a common goal: making streaming sustainable. Each member is a respected thought leader, contributing their diverse expertise to support our mission.
Ben Schwarz
Ben has been consulting across the Internet, OTT, Media, and Broadcast industries for many years.
He is the president of Greening of Streaming and supports multiple Working Groups.
Barbara Lange
Formerly Executive Director of SMPTE, and leading industry consultant with a focus on sustainability, Barbara is our Policy&Recommendations Lab Lead and is point of contact for members in the Americas.
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Tim Siglin
Tim is the founder of Help Me Stream Research Foundation, a charity that helps introduce first-world streaming into emerging economies by repackaging older technologies alongside current best practices in power consumption and sustainability.
Rudolf van der Berg
A partner at Stratix Consulting in Hilversum, the Netherlands, Rudolf has 20+ years of experience in Internet, telecom, data centres, spectrum, standardisation, and has analysed the impact of data centres and telecom networks on regional economies and their energy and water use.
Veronika Marfina
Veronika is a strategic consultant with 15 years of experience, specializing in sustainable and circular business innovation. She drives Greening of Streaming's brand strategy, communications, and membership engagement initiatives.
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Dom Robinson
Dom has nearly 30 years of experience working with streaming and content delivery networks.
He is the founder of Greening of Streaming, the chief strategy officer, and leads the Language Lab.
Simon Jones
Simon brings 30+ years of expertise in Internet Television, spanning from early Video-on-Demand trials to UHD-HDR sports streaming. A SMPTE Fellow with a PhD from the University of Essex, he has contributed extensively to ITU-T, DVB, and DTG industry forums.
Mark Butcher
Mark has more than 25 years working in enterprise IT and is the founder of Posetiv Cloud, with a core focus on reducing digital emissions across all areas of IT – from data centres, networks, infrastructure to cloud and software development.
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John Behan
John is a software engineer with 25+ years in the tech industry, driven to minimise the environmental impact of software. He's actively involved in the Green Software movement and works with Greening of Streaming to understand power consumption of mobile devices.
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Andrew Ladbrook
Andrew brings 15 years of experience in guiding media companies to effectively integrate streaming with their broadcast services. Now an independent consultant, he focuses on renewable energy solutions for a net-zero future.