Working Groups

Working Groups are the heart of Greening of Streaming, led by volunteers from member companies and the leadership team, who bring deep knowledge and real-world implementation experience.

Language Lab

Lead: Dom Robinson

A group that discusses - in depth - the terms we use to describe sustainability in the media industry and develops shared terminology to bridge communication gaps between industry and regulators. Focuses on research and producing papers. Recent publications include: Overview of the Power Factor, Consequential vs Attributional Life Cycle Assessment.

Marketing Lab

Lead: Veronika Marfina

This group manages Greening of Streaming's industry presence through events, speaking engagements, and content creation. It coordinates member representation at third-party conferences and handles our own hosted events. Highlighted events can be found on our news section.

Policy &

Guidelines Lab

Lead: Barbara Lange

This group is ultimately the 'aim' of Greening of Streaming, responsible for developing industry guidelines and recommendations for every part of streaming ecosystem to improve energy efficiency and sustainability impact. It serves as our internal governance and public affairs engagement team.

Watt Lab

Lead: Ben Schwarz

This engineering working group focuses on developing REM (Remote Energy Measurement) Platform. It has been actively conducting hackathons to create a real-time energy measurement model from encoders to home devices. This groundbreaking work will provide clarity on streaming energy consumption and reduce existing assumptions.