




Working Groups
Working Groups are the heart of Greening of Streaming, led by volunteers from member companies and the leadership team, who bring deep knowledge and real-world implementation experience.
Language Lab
Lead: Dom Robinson
A group that develops shared terminology and frameworks to bridge communication gaps between industry and regulators. Focuses on research and producing papers. Recent publications include: Artificial Intelligence in Streaming Media Sustainability, Overview of the Power Factor.
Marketing Lab
Lead: Veronika Marfina
This group manages Greening of Streaming's presence across the industry and member community. Handles strategic communications, events, speaking engagements, and content creation. Highlighted events can be found on our news section.
Policy &
Guidelines Lab
Lead: Barbara Lange
This group is ultimately the 'aim' of Greening of Streaming, responsible for developing industry guidelines and recommendations for every part of streaming ecosystem to improve energy efficiency and sustainability impact. It serves as our internal governance and public affairs engagement team.
Watt Lab
Lead: Ben Schwarz
This engineering working group focuses on developing REM (Remote Energy Measurement) Platform. It has been actively conducting hackathons to create a real-time energy measurement model from encoders to home devices. This groundbreaking work will provide clarity on streaming energy consumption and reduce existing assumptions.
Protocol Lab
Lead: Marisol Palmero
The Protocol Lab aims to embed energy awareness into network protocols used in streaming. Working with standardization organizations and industry bodies, the lab addresses a critical gap: streaming infrastructure currently can't measure or control energy consumption at the protocol level.