Disney+ is reportedly dropping HEVC in favour of VP9, Google's royalty-free video format. On paper, it's a licensing decision: HEVC comes with patent fees, VP9 doesn't. But every format switch also changes how much electricity gets used to encode and play back video — and nobody had actually measured it. So our Watt Lab did. The first version was wrong GoS President and Watt Lab co-chair Ben Schwarz posted an early measurement from OWL, our energy test bench. Two well-known f

PARIS, FR and ODENSE, DK - 10 July 2026 - Greening of Streaming (GoS), the Paris-based global non-profit association working to make streaming more sustainable and energy efficient, welcomes Pixop, a video enhancement technology provider, to its growing network of members. Pixop uses machine learning to restore and enhance video, enabling broadcasters and media companies to deliver UHD-quality output from HD footage. Productions can keep shooting and storing in HD and still d

A conversation with Agnès Pleincassagne, Director of Sustainable Commercial Transformation at Eutelsat For many people working in media and technology, sustainability enters the conversation through carbon metrics, efficiency targets, or regulatory pressure. For Agnès Pleincassagne, it began somewhere else entirely. Almost thirty years ago, early in her career, she accepted what appeared to be a promising international business development role. She left London, relocated to