Greening of Streaming Enters New Phase with Formal Governance and First Measured Insights into Streaming's Energy Footprint The industry's sustainability initiative marks five years by moving from collaboration to measurable impact. Paris, 8 April 2026 — Greening of Streaming (GoS), the global member-led organisation working to reduce the environmental impact of streaming, is entering a new phase of its development, marked by formalised governance, a restructured research mod

The Policy & Guidelines Lab has set its 2026 agenda around one goal: translating technical measurement into practical recommendations for the streaming industry. This post outlines the Lab's three-horizon work structure — from near-term best practices on energy efficiency and transparency, to longer-term questions around circularity and consumer awareness. From Framing the Questions to Shaping the Work Ahead Earlier this year, the Greening of Streaming Policy & Guidelines Lab

By Barbara Lange Founder and CEO at Kibo121, Chair of the Greening of Streaming Policy Lab As streaming continues to scale globally, its energy footprint is still described using estimates, averages, and assumptions rather than measured reality. For policymakers and regulators, this reliance on modeled data makes it difficult to design policies that meaningfully reduce energy use. Policy can be a powerful lever, but only when it is informed by how streaming systems actually o