Ben Schwarz’s personal essay asks whether, after decades of making video cheaper to ship, the streaming industry is looking at the right end of the chain. Drawing on Greening of Streaming’s OWL measurements, it looks at encoding, decoding and the TV itself, and asks when an improvement is worth the resources it needs.

Sky Peak Technologies joins Greening of Streaming

Disney+ is reportedly dropping HEVC in favour of VP9, Google's royalty-free video format. On paper, it's a licensing decision: HEVC comes with patent fees, VP9 doesn't. But every format switch also changes how much electricity gets used to encode and play back video — and nobody had actually measured it. So our Watt Lab did. The first version was wrong GoS President and Watt Lab co-chair Ben Schwarz posted an early measurement from OWL, our energy test bench. Two well-known f