By Barbara Lange Founder and CEO at Kibo121, Chair of the Greening of Streaming Policy Lab As streaming continues to scale globally, its energy footprint is still described using estimates, averages, and assumptions rather than measured reality. For policymakers and regulators, this reliance on modeled data makes it difficult to design policies that meaningfully reduce energy use. Policy can be a powerful lever, but only when it is informed by how streaming systems actually o

The Language Lab has released "Artificial Intelligence in Streaming Media Sustainability: Distinguishing Impact from Innovation"—a position paper addressing the question Greening of Streaming members increasingly face from stakeholders: "What about AI?" The paper confronts the efficiency paradox: AI can simultaneously enable energy savings through smarter resource use and increase consumption through computational overhead and rebound effects. We establish GoS's measurement-f

The IBC Conference 2025 is behind us and while all the buzz was about AI, the sustainability agenda had its own wins. The Greening of...

Our recent publication: “4 practical steps to reduce streaming energy consumption at the user level” is featured in TVBEurope . ​​​​​​...

Join Greening of Streaming at IBC for our regular GoS Hour featuring four sessions on streaming sustainability: 1. Satellite...

On June 18, we brought together industry leaders for an online webinar focused on practical insights for sustainable streaming...