Position Paper on AI in Streaming Sustainability

The Language Lab has released "Artificial Intelligence in Streaming Media Sustainability: Distinguishing Impact from Innovation"—a position paper addressing the question Greening of Streaming members increasingly face from stakeholders: "What about AI?"

The paper confronts the efficiency paradox: AI can simultaneously enable energy savings through smarter resource use and increase consumption through computational overhead and rebound effects. We establish GoS's measurement-first approach, clarify what falls within our scope versus broader AI infrastructure concerns, and provide a clear position for discussing AI and streaming sustainability with stakeholders.

The paper is honest about current measurement limitations while focusing on what we can measure and influence within streaming workflows.

--> Link to full paper in our publications page