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Humans Not Robots joins Greening of Streaming

Greening of Streaming - ( - a not for profit members organisation focussing the streaming industry on developing joined-up engineering strategies to reduce energy waste in the delivery infrastructure - today welcomes Humans Not Robots as a new member.

Humans Not Robots (HNR) provides data analytics and advisories to help data-heavy businesses operate more sustainably and more efficiently.

HNR brings together Artificial Intelligence and Big Data, focussing on Clean Growth, to empower Media & Broadcast organisations to gain clear insight into three core aspects of their operations - environmental impact, cost and time and providing the ability to:

  • Observe carbon, power, cost and time at a granular level.

  • Provide ESG governance and compliance across supply chain operations.

  • Identifies opportunities to reduce energy consumption, cost, and speed up operations.

  • Save at least 20% of media supply chain process costs.

  • Reduce the environmental impact of media operations by 30%.

HNR's data analytics product is pivotal to shift companies focus to thinking about sustainability in their operation.

"We have been working with GoS since Day 1 as a technology provider and felt it was only right to officiate our endorsement of them by becoming members. Greening of Streaming are doing very important work for our industry which we have to make a success. HNR need to be part of that.", said Kristan Bullett, CEO of HNR.

Dom Robinson, Founder of Greening of Streaming added "As a key technology partner, particularly to the complex measurement challenges we have taken on in our Working Group 4 and wider, we have had such a close relationship with HNR since day one.It has been so close that I have often considered them part of the formal membership! 'Officiating' that partnership in their formal membership feels like a huge compliment since HNR intimately know what they are signing up to! "

To find out about becoming a member reach out to


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